Our Story: From Waterfalls to Wholesale

Every great business starts with a spark of passion. For us, that spark was Michigan’s natural beauty. In 2009, Phil Stagg began photographing waterfalls across the state, driven by a love for capturing the serene landscapes that make Michigan unique. At the time, Phil also owned and operated a machine shop, balancing precision engineering with his growing photography hobby. What started as a side project soon transformed into a full-fledged business—one that would evolve from postcards to guidebooks, puzzles, and an entire line of unique products loved by retailers across the country.

The First Steps: Postcards and Guidebooks

By 2015, Phil’s passion became Phil Stagg Photography, a brand dedicated to sharing Michigan’s wonders with the world. What began as selling postcards to local stores quickly grew into something much bigger—the Waterfalls of Michigan Guidebook Series, documenting over 600 waterfalls. These guidebooks were released in stages as Phil completed the photography and writing process. When Books 1–4 were finished, we introduced Book 5, a curated collection featuring the best and easiest-to-access waterfalls, perfect for travelers and families.

From Books to Puzzles—and Beyond

After the guidebooks, we launched puzzles—starting with eight 1,000-piece designs. Today, we offer around 300 puzzle designs in three sizes: 300, 500, and 1,000 pieces, with most being 500 and 1,000 pieces. Our puzzles now feature photography from Michigan to Maine, Florida to California, and everywhere in between, reflecting our love for the USA and its incredible landscapes.

But puzzles are just the beginning. Our product line has grown to include:

• Aluminum Magnets shaped like Michigan’s Lower and Upper Peninsulas

• Thin Magnets

• Customizable Acrylic Keychains

• Customizable Button Magnets

• 2¼" and 3" Custom Buttons

• Button Keychains & Zipper Pulls

• Magnetic Notepads & Vinyl Stickers

• Wall Hanging Calendars

• Playing Cards (our newest addition!)

• And even a children’s book, Lincoln’s Lousy Life, inspired by our dog

You can explore all these products on our website or order through Faire for wholesale convenience.

Our Mission: Celebrating America, Supporting Small Business

We’re passionate about supporting small businesses and helping our customers thrive. Every product we create celebrates the beauty of America while giving retailers unique, high-quality items their customers will love. It’s a joy to partner with businesses that share our values and to see them succeed alongside us.

Thank you for being part of our story. Together, we’re bringing the best of the USA—to homes and hearts everywhere.

Ready to Stock Your Shelves?

Apply for a wholesale account today or shop our catalog on Faire. Let’s grow together!